This is not the first time this year that the campaign „European poultry – strong on quality” is visiting China. The Middle Kingdom is one of the three key countries selected by the National Poultry Council – Chamber of Commerce, where European poultry produced in the QAFP system is to be promoted under the auspices of the campaign. In the last, third year of the campaign, participation was planned in a special event for the meat industry worldwide, which will be held in China. An excellent place to promote European poultry is the trade fair entitled the China International Meat Industry Exhibition (CIMIE), which will be held on 20-22 September 2018 in Beijing. The CIMIE trade fair is a professional and prestigious event for the meat industry. The fair will be accompanied by numerous conferences and specialized forums as well as professional sector match-making sessions.
Already today, we invite you to visit our stand: C2028-2 and get acquainted with European QAFP poultry. We encourage you to meet with our experts, who during individual meetings will answer any questions about the campaign, talk about European production standards and convince one to choose the high quality of European poultry certified by the QAFP.
During the CIMIE fair, on 21 September 2018 there will also be a „European Day”, on which there will be organized a thematic seminar devoted to the promotion of quality poultry from Europe and to building awareness of the benefits of the QAFP system. The event takes place under the auspices of the China Meat Association. The seminar will also discuss issues related to providing solutions that ensure product safety throughout the production chain, from field to table.
Earlier, on 18 – 19 September 2018, campaign experts will participate in meetings with representatives of business and public administration. The aim of the meetings is to present information on the quality of European poultry and the specific features of the QAFP quality system.
Once again, we warmly invite you to visit our stand (C2028-2) and to talk with campaign experts having knowledge related to EU poultry meat, its values and export opportunities. As part of meetings, the experts will also talk about the main assumptions of the QAFP quality system, which obliges European poultry producers to particular care for animal welfare, ensuring adequate production infrastructure, constant veterinary supervision, and maintenance in the production process of high hygiene standards of workers, technical equipment and vehicles. All of this ensures that the final product which consumers receive is proven and stands out by its exceptional taste and high quality.