The European Union supports campaigns that promote high quality agricultural products.

This was the last visit to the Middle Kingdom for the representation of producers and experts as part of the program “European Poultry – strong on quality”. The delegation was visiting China during the China International Meat Industry Week (CIMIW) organised by the China Meat Association (CMA), as well as promoting European poultry produced in the quality system of QAFP (Quality Assurance for Food Products) at the Campaign’s stand during the China International Meat Industry Exhibition (CIMIE), which took place on 20-22 September 2018 at the Beijing Expo Center.

Participation in both events, business meetings, participation in conferences organised by the CMA, visits to importers, meetings with public administration – the China Entry-Exit Inspection and Quarantine Association (CIQA) and the General Administration of Customs of China (GACC) –  allowed a strengthening of relations with high-level Chinese administration, while also maintaining effective business relations with a wide circle of potential contractors.

CIMIW is the most professional and prestigious informational-trade fair event of the meat sector in China. Events organised by the CMA: the World Meat Industry Development Conference and the Round Table enabled program experts to familiarise themselves with trends in the development of the meat industry on a global scale and to engage in discussion on the future of this sector. As part of the CIMIW, the fair covers an area of nearly 50 thousand square metres and hosts ca. 50 thousand visitors[1]. The European poultry stand, where conversations were held with producer representatives of high-quality poultry from Europe, as well as with 4 experts of the program, enjoyed great interest among visitors.

Representatives of the European poultry sector also had the opportunity to present the advantages of poultry originating from Europe, the characteristics and benefits of the QAFP quality system, as well as specifics on implementing the system at the level of a particular plant, to a wide number of participants of a seminar organised at the trade fair as part of the campaign “European poultry – strong on quality”.

Participation in the sector trade fair perfectly complemented our presence at general food fairs, such as May’s SIAL China.

The organiser of the campaign European Poultry – strong on qualityis the Polish sector union associating poultry breeders and producers – the National Poultry Council – Chamber of Commerce (NPC-CC), whose representatives were available at the fair stand of the program “European poultry – strong on quality”. Specialists from the NPC-CC were accompanied by experts of the program and representatives of renowned European firms in the sector of poultry meat production. Those interested had the opportunity to obtain comprehensive information regarding opportunities for cooperation and the quality advantages of poultry meat labelled with the QAFP sign of quality.

The NPC-CC maintains close relations with the CMA, which were initiated by the signing of an agreement between the organisations in October 2017. During SIAL China 2018, a meeting was held with the participation of representatives of the NPC-CC and high levels of the CMA authorities; later, at the invitation of the NPC-CC, a delegation of CMA visited Poland in late May and early June of this year.

European Poultry – strong on qualityPhoto no. 1. Meeting at the stand during the CIMIE CHINA trade fair

European Poultry – strong on qualityPhoto no. 2. A business meeting beyond the fair stand

European Poultry – strong on qualityPhoto no. 3. Seminar

[1] Information on 2017, originates from the Organiser (China Meat Association)