The European Union supports campaigns that promote high quality agricultural products.

In line with forecasts published by the European Commission in July 2018[1], this year is expected to see further growth of the poultry industry in the European Union. Consumption of poultry in the EU is also expected to increase, as is export to countries outside the EU. Import of poultry to the EU Is expected to remain stable..

After a period of average growth in poultry production in the EU in 2017 (+0.9 yoy) caused mainly by the appearance of a highly pathogenic strain of avian flu in most EWU countries at the turn of 2016/2017, the first quarter of 2018 saw an increase in production of as much as 3.9% year on year. This growth was mainly due to increases among market leaders in EU poultry production, that is Poland (+8%), Germany (+7%), the Netherlands (+6%), France (+5%), and Great Britain (+3%). A drop in production was noted only in Italy and Spain. Experts predict that the tempo of growth will slow in the second half of the year, resulting in figure of  1,5%[2] (year on year)[3] at the close of 2018.

In the first four months of 2018, export of EU poultry, including poultry produced in the QAFP system, increased by 8% year on year. The main recipients of these exports were Ghana, the Philippines, and Ukraine. When it comes to exports of EU poultry to Vietnam, volume has been systematically rising for several years; in 2017, EU countries exported nearly 52,000 tonnes of poultry to this country. In comparison, the volume of exports in 2016 was 35,500 tonnes[4]. This predicted growth of exports of European poultry, including poultry produced in the QAFP system, is the best proof that European poultry produced  in compliance with restrictive quality requirements and featuring an inimitable flavour is becoming increasingly popular among consumers worldwide.

An increase in the volume of exports of European poultry featuring the QAFP (Quality Assurance for Food Products) label and maintenance of interest in such products in the Vietnamese market is the primary aim of a three-year promotional and informational campaign titled “European poultry – the Power of Quality”. Thanks to the participation of campaign experts in trade fairs such as Food&Hotel Vietnam and Vietfood&Beverage in 2017, and also to ongoing intensive promotion of European poultry in the media, it is expected that interest in European poultry, which is well-known among consumers worldwide for its high quality and safety, will continue to grow.

The organiser of the three-year campaign, co-financed with European Union funds and aimed at promoting the merits of European poultry produced in the QAFP system, is the largest Polish industry association representing poultry breeders and producers, the National Poultry Council – Chamber of Commerce.

[1] „Short-term outlook for EU agricultural markets in 2018 and 2019”, published by Directorate-General for Agriculture and Rural Development (DG AGRI)

[2] Ibid.

[3] Ibid.

[4] Source: Market Access Database of the European Commission