According to the annual report published by the American Department of Agriculture on poultry products and poultry market in the People’s Republic of China[1], It is expected that poultry meat production will decrease in 2018, similarly to 2017. A negative trend will also be maintained when it comes to poultry consumption. Poultry import will grow slightly, while Brazil will remain the leading supplier on the Chinese market.

According to the American forecasts, poultry import in China will grow by 4% in 2018, to reach 500 thousand tons. Despite the drop in Brazilian import in 2017 due to an incident related to the sale of rotten and out-of-date meat by the largest Brazilian companies, Brazil will remain the undisputed leader when it comes to supplying poultry to the Chinese market. With regard to the European Union or the US, export is currently impossible due to bird flu outbreaks on both continents. Whether the Chinese market reopens will depend on the bird flu situation in the EU and the US.

Whereas a potential reopening of the Chinese market to EU poultry may be a huge opportunity for producers of high-quality European poultry manufactured in line with the QAFP system (Quality Assurance for Food Products). The incident with the Brazilian meat and a loss of trust of Chinese consumers in domestic poultry due to the highest ever number of outbreaks of bird flu subtype H7N9 in poultry and H7N9 cases in humans have led to consumers, especially from the rapidly growing middle class, searching for safe, high-quality poultry meat. Such poultry, additionally bearing the QAFP quality mark, could be provided by producers from the European Union.

Therefore, hoping for no bird flu epidemic this season in Europe, producers of high-quality QAFP-certified poultry look forward to a fast reopening of the Chinese market to their products and to a high level of interest in European poultry among Chinese importers and consumers.


[1] GAIN Report Number: CH17040, published 4 October 2017

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