The European Union supports campaigns that promote high quality agricultural products.

According to short-term forecasts prepared by the European Commission at the end of 2018[1], in 2019 both production and consumption of EU poultry will grow in comparison to other types of meat (pork and beef). European poultry will also enjoy unwavering popularity beyond the Community’s borders, as can be seen from the fact that exports will continue to grow for another year in a row. At the same time, in 2019 EC experts predict a significant, 10% increase in poultry imports to the EU.

The increase in the production of poultry in the European Union in the first half of 2018 exceeded the expectations of experts and amounted to 4% year on year. This dynamic was mainly related to the continuing decline in imports from Brazil and, as a result, to the high level of EU poultry prices. Production is expected to grow by more than 2% in 2018. The highest increase was recorded in Bulgaria, Hungary, Romania and Poland. The only country in the EU where production decreased in 2018 (by 4%) was Italy. Poland remains the largest poultry producer in the European Union, corresponding to 16% of EU production. In the next places are Great Britain, France and Spain. According to EU forecasts, poultry production in 2019 will stabilise (+0.2%), but the final level will depend on the pace of the Brazilian poultry return to EU markets[2].

EU poultry producers can look forward to the EC experts’ forecasts on the consumption of poultry in the European Union1. It is estimated that the consumption of poultry, as the only type of meat, will increase – according to preliminary data, in 2018 the increase will be 1.6%, and in 2019 – 0.4%. Consumption in 2018 per person amounts to 24.1 kg, and in 2019 – 24.2 kg.

EU poultry exports in 2018 continued to grow, i.e. by 3.8%, after the first three quarters of the year. The main recipients of EU poultry in terms of quantity are: Ukraine (10.3%), Ghana (9.3%) and the Philippines (9.2%), with a significant increase in exports to all these countries. On the other hand, the highest increase in exports compared to the same period (January-September 2017) was recorded in Vietnam (63%), the Philippines (40%) and the Democratic Republic of Congo (34%)[3].

According to forecasts by EU experts for the entire year 2018, an increase in exports of 2.5% is estimated. In 2019, export growth is likely to slow down, but a slight upward trend will continue (+1%). A factor that could affect the final export level could be China, which after reopening the market for poultry, including those produced under the QAFP [Quality Assurance for Food Products] quality scheme in Poland, is concluding trade agreements with other EU countries (incl. Estonia, Romania and the Netherlands)[4].

Łukasz Dominiak, General Director of the National Poultry Council – Chamber of Commerce, the largest Polish trade association of poultry breeders and producers, who is also the organiser of the EU promotional and information campaign entitled ‘Poultry in the European Union’, is pleased to re-establish trade relations in poultry between the countries of the European Union and the Republic of China concerning ‘European poultry – power of quality’. “I hope that the three-year programme, whose main objective was to promote European poultry produced under the QAFP quality system, among others on the Chinese market, has contributed to the process of re-entry of EU poultry producers into the Chinese market. The European Union boasts safe poultry production, and the QAFP quality mark is an additional guarantee for our Chinese customers of consistent, high quality that is ensured at every stage of production – from field to table.”, says Director Dominiak.

 

[1] The data comes from the report: Short-term outlook for EU agricultural markets in 2018 and 2019, No 22. Directorate for Agriculture and Rural Development
[2] Ibidem
[3] EU Market Situation for Poultry. Commitee for the Common Organisation of the Agricultural Markets, 13 December 2018
[4] Forecasts and data of the author, campaign expert Aleksandra Porada