The European Union supports campaigns that promote high quality agricultural products.

The SIAL CHINA trade event, whose motto is INSPIRE FOOD BUSINESS, is one of the world’s biggest trade fairs that attracts international companies from the food and beverage industry. The key players of the distribution sector, representatives of retail chains, restaurant and hotel owners, as well as catering services, visit the fair to establish profitable business relationships. Participation in the SIAL CHINA is a must-do business activity for companies who are planning to enter the Chinese and Asian market or have already done so.

This year’s edition has held on 16th-18th May. Over 3400 exhibitors from 67 countries presented their offers in 14 halls. In 2017, circa 100 000 visitors attended the fair. Within the scope of a campaign titled “European Poultry – The Power of Quality” that promotes QAFP branded poultry, European experts and specialists from National Poultry Committee [Krajowa Rada Drobiarstwa] had an opportunity to promote its advantages.

The campaign booth was officially launched by the European Commissioner for Agriculture, Phil Hogan, State Secretary in the Ministry of Agriculture and Rural Development, Jacek Bogucki, representatives of the Parliamentary Committee for the Development of Poultry Industry as a Strategic Branch of Polish Economy, representatives of Polish embassy in Beijing and Consulate General of Poland in Shanghai, as well as representatives of European poultry plants. During the official launch, the visitors had a chance to taste delicacies based on QAFP branded poultry.

During the 3 days of the fair, the European poultry stand hosted a number of B2B meetings, at which the quality benefits of European poultry branded with the QAFP quality mark was advertised. For the first time in history, experts in the field and industry representatives were accompanied by representatives of Polish Parliament, since the country is a EU leading poultry manufacturer[1]. The Parliamentary Committee participated in top priority negotiations with the PRC administration opening the Chinese markets for high quality poultry imported from Europe.

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Moreover, three days prior to the SIAL China 2018 trade fair, “The 4th International Import & Export Food Policy, Laws and Regulations Summit” was held. The event was key from the perspective of forming relationships with veterinary offices and PRC administration with regard to safety and quality of food imported to China. Among the 300 attendants, there were representatives of China’s most important administrative body, the Entry & Exit Inspection of People’s Republic of China. Within the scope of the event, General Director of the National Poultry Committee, Łukasz Dominiak, gave an official speech on trade exchange between China and the European Union, the need to open the Chinese market to high quality poultry products, including QAFP branded ones, as well as preventive measures against bird flu in the European Union.

The campaign European Poultry – The Power of Qualitywas organised by Krajowa Rada Drobiarstwa – Izba Gospodarcza [National Poultry Committee – Chamber of Commerce], a Polish trade association of poultry breeders and manufacturers – whose representatives were available at the fair booth of the “European Poultry – The Power of Quality” programme. Specialists from the Committee were accompanied by programme experts and representatives of renowned European poultry manufacturers. The booth Staff offered their visitors extensive information on potential cooperation as well as quality benefits of QAFP-branded poultry meat.

[1] Annual a.v.e.c. Report 2017